Bachelor in Entrepreneurship and Innovation

School of Accounting and Business Management

Admission profile

Criteria for Admission to the Entrepreneurship and Innovation Program

To be considered for admission to the Entrepreneurship and Innovation educational program, candidates must demonstrate proficiency in the following areas:

• Verbal Ability: The ability to understand and analyze written texts effectively, and to communicate verbally with clarity and precision.
• Mathematical Skills: Proficiency in mathematical reasoning, problem-solving, and the manipulation of numerical concepts through mathematical operations.
• Experimental Science Skills: Knowledge and competence in fields such as chemistry, physics, and biology, including the ability to apply scientific principles to practical situations.
• Social Science Skills: Understanding and proficiency in subjects like history, geography, social sciences, and civics, with the capability to analyze and interpret social phenomena.
• Reading Comprehension Skills: The capacity to comprehend and analyze written texts across various disciplines and contexts.
• English Language Proficiency: Competence in English language skills, encompassing vocabulary, grammar, and both oral and written comprehension.

Desirable Characteristics

Skills of:

• Leadership
• Negotiation
• Self-management
• Communication and public speaking
• Teamwork
• Planning

Abilities of:

• Creativity
• Innovation
• Adaptability
• English language

Attitudes:

• Proactive
• Resilience
• Stress management
• Emotional Intelligence

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Admission requirements

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Graduation profile

Purpose

The goal is to train professionals in entrepreneurship and innovation. They will be capable of creating, managing, and transforming companies by identifying business opportunities and employing innovative systems and models. Additionally, they will develop profitable products and services creatively and promote them through direct and digital marketing tools, e-commerce, and social networks. These professionals will excel in managing marketing processes, conducting market research, developing brands, and fostering collaborative relationships. They will also demonstrate multidisciplinary skills in financial resource management and human resources administration, with a focus on leadership, respect, and adherence to regulations and social responsibility practices.

These professionals are known for their proactive approach and adeptness in analyzing and resolving organizational challenges. They demonstrate resilience, effective communication, and critical thinking skills essential for entrepreneurial success. Their primary objective is to address the evolving needs of consumers and customers, thereby fostering sustainable economic development for entrepreneurs and stakeholders.

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General skills

Instrumental competences

1. Utilize autonomous learning strategies across various disciplines and stages of life to enable prompt and relevant decision-making in personal, academic, and professional settings.
2. Employ logical, formal, mathematical, iconic, verbal, and non-verbal communication methods suited to their developmental stage, facilitating the comprehension, interpretation, and expression of ideas, emotions, theories, and intellectual trends with an inclusive approach.
3. Effectively navigate Information, Communication, Knowledge, and Digital Learning Technologies (TICCAD) in academic, personal, and professional realms, employing advanced techniques to foster constructive and collaborative engagement in society.
4. Demonstrate mastery of their native language, both orally and in writing, with precision, significance, timeliness, and ethical consideration, adapting their message to the specific situation or context for the effective transmission of ideas and scientific discoveries.
5. Employ logical, critical, creative, and proactive thinking to analyze natural and social phenomena, enabling individuals to make informed decisions within their sphere of influence while upholding social responsibility.
6. Effectively utilize a second language, preferably English, with clarity and precision in various contexts including everyday communication, academia, professions, and scientific discourse.
7. Foster the development of inter-, multi-, and transdisciplinary academic and professional initiatives aligned with global best practices, fostering collaborative endeavors to promote innovation and progress.
8. Leverage both traditional and state-of-the-art research methods and techniques to advance academic pursuits, professional endeavors, and knowledge generation, ensuring a comprehensive approach to scholarly work and professional practice.

 

Personal and social interaction skills

9. Maintain a dedicated and respectful attitude towards the diverse social and cultural practices that uphold the principle of integration within local, national, and international contexts, fostering environments conducive to peaceful coexistence.
10. Engage actively in addressing contemporary societal challenges at both local and global scales, adopting a critical mindset and demonstrating humanistic, academic, and professional commitment to enhancing general well-being and sustainable development.
11. Adhere to the values advocated by UANL: responsibility, justice, freedom, equality, truth, honesty, peace, tolerance, solidarity, and respect, both in personal and professional spheres, to actively contribute to the construction of a sustainable society.

 

Comprehensive abilities

12. Craft innovative initiatives rooted in a comprehensive grasp of reality to effectively address the interconnected challenges of the global landscape.
13. Embrace leadership roles dedicated to addressing both societal and professional needs, driving impactful social transformations.
14. Effectively navigate personal and social conflicts using tailored techniques within academic and professional settings to facilitate sound decision-making.
15. Develop the adaptability necessary to thrive in the ever-evolving professional and social landscapes of today, ultimately fostering improved quality of life.

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Specific skills

1. Establish both conventional and cutting-edge enterprises by employing innovative business models. Utilize critical and creative thinking alongside finance, accounting, and marketing tools. Ensure adherence to risk management practices, compliance with fiscal regulations, and commitment to social responsibility and sustainability principles, all aimed at fostering sustainable economic growth for entrepreneurs and stakeholders.
2. Revitalize a service, product, or process within an established company by leveraging data analysis, embracing emerging and disruptive technologies, and instituting innovation systems. Collaborate with multidisciplinary teams in a proactive and creative manner to target new market segments and enhance the organization’s productivity and profitability.
3. Create innovative and financially viable products and services by identifying lucrative business opportunities. Apply sound business principles and strategic thinking, coupled with effective communication, to fulfill consumer or client needs.
4. Oversee marketing operations for products and services within both national and international organizations. Conduct thorough market research, facilitate brand development, establish pricing strategies, and implement distribution plans. Foster collaborative, empathetic, and transparent relationships with suppliers, customers, and investors to enhance operational efficiency and maintain competitiveness within the company.
5. Develop comprehensive strategies to enhance the visibility and desirability of products and services. Utilize a variety of tools including advertising, sales promotion, personal selling, public relations, direct and digital marketing, as well as e-commerce platforms and social media management. Employ creative and persuasive techniques to effectively position the company and its offerings in the market, ultimately maximizing benefits for stakeholders both within and outside the organization.
6. Effectively oversee the financial assets of both public and private entities by meticulously analyzing costs and exploring various sources of financing. Take into account working capital requirements and engage in strategic planning, employing logical and mathematical methodologies. Adhere to fiscal regulations with a strong ethical compass and unwavering honesty. This ensures meticulous control over resource efficiency, thereby guaranteeing the viability and long-term sustainability of the organizations.
7. Manage high-impact resources and teams by actively participating in personnel selection and recruitment processes, as well as designing organizational structures. Employ leadership skills while respecting social diversity and adhering to labor laws and regulations. This fosters a conducive work environment that promotes the growth and development of both employees and the organization as a whole.

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Labor market

Professional sphere
Job	Tasks
Home office, co-working business incubators and accelerators (entrepreneurship)	Recognize lucrative business opportunities within the market. Understand and anticipate trends and requirements of the target audience. Innovate by designing new solutions or enhancing existing products/services. Develop business models tailored to the venture. Conduct comprehensive market research. Define the target audience and product/service attributes. Formulate a detailed business plan. Establish the most suitable legal structure for the venture. Consult legal advisors to ensure compliance with necessary legal formalities. Secure potential investors or funding. Create prototypes for products. Devise effective marketing strategies. Determine appropriate distribution channels. Collaborate on website and social media platform design. Forge strategic partnerships with suppliers. Implement operational processes including inventory management, customer service, financial oversight, and staffing. Execute advertising campaigns and promotional initiatives. Offer expert advice and business consultancy services.
Public and private entities across all sectors or industries	Research and development (R&D) Conduct data and business analysis. Offer solutions to identified problems. Explore opportunities and address social or commercial needs or challenges. Innovate by developing new products, services, or processes. Secure patents and protect intellectual property rights.   Sales and marketing Investigate market dynamics and business trends. Strategically oversee commercial campaigns. Establish desired market positioning for goods and services. Develop pricing, promotion, negotiation, and distribution strategies. Execute advertising campaigns and promotional initiatives for products or services. Manage digital platforms effectively. Promote across diverse physical and digital channels. Cultivate relationships with customers, suppliers, investors, and collaborators. Design web pages, create branding, develop corporate imagery, and produce promotional materials, among other related tasks.   Finance and accounting Prepare financial reports and oversee cost control measures. Supervise and assess investment projects. Assess the viability of projects aimed at introducing new products or establishing businesses. Generate financial ratio analyses. Ensure adherence to tax regulations and obligations. Effectively manage the organization’s financial resources, including accounting, budgeting, asset management, and financial planning.   Human resources and talent development Participate in the recruitment, selection, and hiring of personnel for the organization. Contribute to the training and development of staff members. Oversee aspects concerning compensation, professional growth, labor relations, and organizational culture. Coordinate and lead high-performing teams.

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Graduation requirements

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Fecha de aprobación del H. Consejo Universitario

16 de agosto de 2023.

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